Introduction To Email Marketing

Email Marketing One-day Introductory Course

Almost 45 years back Ray Tomlinson sent the first ever email and started the very effective marketing technique; we call it “Email Marketing”. Soon celebrating half a century, this technique is still evolving with passing time. From behavioral data to data-driven marketing to automation, Email Marketing is going to become more powerful as ever.

Email marketing is a powerful tool that helps in reaching out to prospective customers, retaining existing customers, as well as building lifetime customer value. Through this medium you get a chance to study the various strategies you should follow to grow your business across the globe.

This one-day course will train you on the various email marketing approaches giving you a chance to learn various modes of using mailers to market your products and services as an effective marketing medium.

Program Benefits

  • The course demonstrates the various ways of creating rich email marketing campaigns. It covers important Email Service Provider (ESP) tools, such as Vertical Response and MailChimp.
  • Using real-time illustrations, it shows you steps to harvest and nurture email lists on an opt-in basis.
  • Do you want to learn how to keep track of performance using email client analytics and Google analytics tracking? Well, come and join this course because here you will get a chance to learn on how to design and write engaging email campaigns.
  • Best case studies related to effective marketing campaigns will be discussed to showcase best practices.

Topics Covered

  • An introduction on Email Marketing and Best Practices
  • Discussion on features of Email Marketing Client tools
  • How to write effective and appealing subject lines
  • How to write effective and optimized email marketing copy
  • Steps to create and manage email marketing campaigns via an Email Service Provider tool
  • What is an email-marketing list and how to create as well as maintain it?
  • Steps to design and create email marketing newsletter
  • An overview on Email Marketing Analytics and how to use it
  • Discussion on effective email marketing case studies

Who Should Enroll

  • Those who want to understand the basics of creating and managing email marketing strategy.
  • Participants list may include marketers, communicators, business owners and sales professionals.
  • If improving ROI is your main focus, then do not wait and enroll yourself for this course.

Price: $395

To view when and where this course and others will be offered, please check out our training schedule.

Register Today

How can we help you?

Contact Z Global Group today to find out how we can help your business grow.

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